Football Forward joins New Hera Interconnection in a strategic alliance focused on expanding international opportunities—especially in Spain—for young African footballers. With direct ties to several professional and semi-professional Spanish clubs, this collaboration aims to offer honest and transparent tryouts that open real pathways for players to showcase their talent, gain exposure, or elevate their football profile. Participants will experience a professional-level environment alongside players from around the world, with visits and evaluations by academy directors, scouts, and technical decision-makers.
Areas of Cooperation
- Organization of international trials in Africa and Spain
- Identification and promotion of young football talent
- Participation in visibility events with scouts and clubs
- Joint content creation and communication campaigns
Agreement
New Hera will serve as Football Forward’s exclusive African partner to promote and coordinate tryouts and international football activities. This includes establishing a formal agreement with Football Forward’s marketing team to ensure aligned messaging and strategic rollout.
Shared Vision
Both organizations believe in the power of sport as a tool for social transformation and personal development. This partnership reinforces a shared commitment to innovation, professionalism, and youth empowerment through football—grounded in ethical practices and real opportunities.
About New Hera Interconnection
New Hera Interconnection is a Sports Management company that stands at the forefront of shaping the future of African sports by embodying the motto of building sports bridges of opportunities.
Currently, New Hera Interconnection operates in 8 countries, collaborating with more than 20 schools, having more than 250 participants in its programs and mentoring more than 40 West African athletes.