A name you can trust
A NEW ERA OF SPORTS SERVICES
In our unwavering mission to empower the next generation of athletes, elevate sports institutions, and inspire communities, New Hera emphasises comprehensive athlete development, engaging community events, strategic support and services for clubs, academies, schools, federations and sports stakeholders. Rooted in values of empowerment, collaboration and inclusivity, we measure success not just by victories on the field but also by the positive social impact they bring.
Join a New Hera where sports isn’t just a game, it’s a catalyst for lasting change, breaking barriers, inspiring dreams, and forging a legacy that extends far beyond the sports industry
MISSION
VISION
Meet the Team
Executive Leadership
Martí Torres
Founder & CEO
- Leads New Hera’s long-term vision and strategic direction across all regions.
- Overseas expansion, technical quality, and partnerships with global impact.
- Advocates for holistic development through sports for youth across Africa and Europe.
Diego Tuñas
Business Strategy Advisor
- Oversees football partnerships and professional club relations globally.
- Works alongside the CEO on strategic planning and international football initiatives.
- Drives the technical football model and its alignment across all levels.
Claudia Palomares
Co-Founder & Trips Coordinator
- Coordinates on-the-ground logistics for events and sports experiences in Africa.
- Works closely with families, athletes, and partner institutions for a smooth experience.
- Supports athlete travel, documentation, and hospitality.
Strategic & Regional Management
Moses
Sports coordinator
Daan Serneels
Academy & Camps Operations Manager
- Manages logistics, compliance, communication, and coordination for school/academy programs internationally.
- Manages and coordinates the implementation of local camps, clinics, and competitions.
- Ensures operational quality across schools and academies elite sports programs.
Media, Scouting & Marketing
Adam Abdulkareem
Media Manager & Head of Scouting Nigeria
- Leads visual storytelling, brand content, and online engagement.
- Oversees football talent scouting across West Africa and produces player highlights and analyses.
- Coordinates content with the football and marketing teams.
Antonio (Sociment Spain)
Marketing Director
- Heads New Hera’s marketing strategy and branding from Spain.
- Coordinates visibility campaigns and public engagement efforts across digital platforms.
Football Development & Methodology
Terry Ouko
Advisor, African Football Relations & Women’s Football Development
- Leads women’s football strategy including league streaming and mentorship programs.
- Explores new opportunities in futsal, beach football, and emerging women’s sports.
- Builds strong partnerships with federations, player unions, and key African stakeholders.
Marc Roig
External Consultant, Athletics, Cycling & Sports
- Offers elite athletic experiences in Iten (Kenya) via the “Home of Champions.”
- Organizes track & endurance-based events for schools and after-school programs.
Education & Safeguarding
Simiyuh P. Ignatius
Local Director & Advisor, Education & Government Projects
- Builds and nurtures relationships with education institutions.
- Advises New Hera on compliance with national education standards and opportunities for public partnerships.
- Acts as a local anchor and liaison for institutional collaboration.
Irene
Admin & Safeguarding Officer
- Oversees administrative operations and client services.
- Develops safeguarding standards to protect all children in New Hera programs.
- Leads training and capacity-building sessions for coaches and field staff on child protection.
Trips Manager
Teresa Palacios
Trips & Events Manager
- Coordinates all New Hera sports experiences in Europe.
- Ensures a personalized, child-centered customer service experience for children and families.
- Embodies and promotes the company’s vision where youth well-being and growth come first.
Cruyff Football Coaches – School Academy Leadership
Zellic Allusa
U17 – U15 Lead Coach
Samuel
U15 – U9 Assistant & Rotation Coach
Michael
U11 – U13 Development Coach
Role Summary:
- These coaches implement New Hera’s school academy training using Cruyff methodology.
- They provide daily technical, tactical, and character-based football education.
- Work closely with the Head of Methodology and Technical Director to align with curriculum goals.
OUR VALUES
“Children are out most most valuable Natural resources”
Social Tranformation
We believe in the power of sports to drive social change. Through our initiatives, we aim to promote health, education, and social inclusion, improving the livelihoods of the most vulnerable communities.
Integrity
Integrity is the foundation of our work. We are dedicated to conducting our business with honesty, transparency, and ethical practices. Our commitment to integrity ensures that we build trust and maintain strong, lasting relationships with our clients and partners.
Game Changers
We are game changers in the sports industry. With our innovative approaches and visionary mindset, we strive to push boundaries and redefine possibilities. Our goal is to lead the way in shaping the future of sports in Africa, creating groundbreaking opportunities for athletes and organizations alike.
Global
At New Hera Interconnection, we harness our international network and global understanding of the sports industry to create opportunities that transcend borders. Our global reach ensures that our athletes and partners benefit from the best practices and experiences from around the world.
Professionalism
Professionalism is at the core of everything we do. We are committed to maintaining the highest standards in our services, interactions, and operations, ensuring that our clients and partners receive exceptional support and guidance at every step.
Social Tranformation
We believe in the power of sports to drive social change. Through our initiatives, we aim to promote health, education, and social inclusion, improving the livelihoods of the most vulnerable communities.
Integrity
Integrity is the foundation of our work. We are dedicated to conducting our business with honesty, transparency, and ethical practices. Our commitment to integrity ensures that we build trust and maintain strong, lasting relationships with our clients and partners.
Game Changers
We are game changers in the sports industry. With our innovative approaches and visionary mindset, we strive to push boundaries and redefine possibilities. Our goal is to lead the way in shaping the future of sports in Africa, creating groundbreaking opportunities for athletes and organizations alike.
Global
At New Hera Interconnection, we harness our international network and global understanding of the sports industry to create opportunities that transcend borders. Our global reach ensures that our athletes and partners benefit from the best practices and experiences from around the world.
Professionalism
Professionalism is at the core of everything we do. We are committed to maintaining the highest standards in our services, interactions, and operations, ensuring that our clients and partners receive exceptional support and guidance at every step.
WHY CHOOSE US
Join the winning team at New Hera Interconnection and embark on a journey of sports innovation, integrity and global impact.
Expertise
Benefit from the expertise of a global multidisciplinary team with a proven track record in the sports industry in Africa and Europe
Innovation
Stay ahead of the competition with innovative solutions and projects that leverage what the market needs.
Reliability
Count on our team for reliable support and proactive monitoring to keep your business running smoothly.
Tailored Solutions
We understand that every business is unique. Our solutions are customized to address your specific challenges and goals.
Partnership Approach
We believe in building long-term partnerships based on trust, collaboration, and mutual success.
Any doubts?
Here you have some FAQ!
How can I participate in one of the New Hera trips?
If you’re an individual seeking a trip, contact our team HERE and let us know your preferred dates. We will provide all possible options, including opportunities to travel with other New Hera groups. For group inquiries, please email claudia.trips@newherainterconnection.com to explore a wide range of sports experiences.
How can I register for an individual program?
New Hera offers various individual programs, including Tryouts in Europe, Career Advisory Services, Scholarships in the USA or Canada, Personal Training Sessions for exposure opportunities, and Residential programs. Contact us NOW to start pursuing your dreams today!
Do you have programs for all ages and levels?
Yes, New Hera offers programs for all levels and age groups. Contact our team HERE to clarify any doubts and find the right program for you!
Where is the company from and in which countries do you operate?
We are a global company with an international team in over five countries. Our main countries of operation include Kenya, Nigeria, Ghana, Tanzania, Ethiopia, Uganda, Vietnam, and South Korea. We aim to expand our community daily and create unlimited career opportunities for our athletes.
Is New Hera a sports academy?
New Hera is not a sports academy. We partner with top local programs or academies to place players who seek our recommendations. This partnership helps us provide the best possible guidance and follow-up for our athletes.
Does New Hera sponsor players?
Yes, New Hera sponsors exceptionally talented athletes who share our passion and values. We call them NEW HERA AMBASSADORS. They represent our brand while we support their growth. Our mission is to create more opportunities and be an active agent of social transformation in the countries we operate.
Can I support New Hera's social projects?
Absolutely! Whether you’re an individual, foundation, or corporation, we welcome support for our social and community projects through sports in Africa. Contact us at martitorres@newherainterconnection.com to discuss how we can collaborate.
Does New Hera work with governments and Official Institutions?
Yes, New Hera supports African governments and federations in implementing comprehensive, long-term sports development programs. Our tailored initiatives aim to foster sustainable growth and empower a new generation of globally competitive athletes across all sports disciplines.
How can I make my dream come true?
Believe in the process, trust in your abilities, be resilient, strive to be a good person, and approach everything with love and passion. This is the first step to achieving success in sports and life.