Nairobi, Kenya — The Kenya Footballers’ Welfare Association (KEFWA), New Hera Interconnection, and FTBLRLIFE today announced a strategic partnership to organize KEFWA’s player community on a single, footballonly platform, increase visibility and pathways, and strengthen player welfare support—while donating Foundation Balls to reduce equipment gaps across Kenyan football. KEFWA’s mandate is to protect, improve, and negotiate the conditions and rights of professional players; this collaboration equips KEFWA with modern tools and a global network to advance that mission at scale. FTBLRLIFE will serve as the digital hub—centralizing member profiles, showcasing talent, and connecting players, coaches, and academies within a dedicated global football community that already spans 130+ countries and 1,000+ grassroots academies, while powering impact through its Foundation Ball program and “Kits with a Purpose” initiatives. New Hera Interconnection will provide ontheground sports management, pathways, and education—leveraging its footprint across eight countries, partnerships with 20+ schools, and advisory work with 40+ East African athletes to “build sports bridges” for KEFWA members.
Program highlights
- Organization: Onboard KEFWA members to FTBLRLIFE for verified profiles, discovery, and welfare communications in a footballonly ecosystem.
- Visibility & Pathways: Create transparent player pathways and storytelling to clubs and scouts globally, including women’s football opportunities.
- Welfare & Education: Deliver resources, best practices, and direct KEFWA communications; align with KEFWA’s role in safeguarding player rights.
- Equipment Support: FTBLRLIFE Foundation Ball donations to academies and community programs—addressing environments where a single ball can serve dozens of players.
Quotes
“This partnership aligns our community platform and Foundation with KEFWA’s player-first mission—organizing profiles, expanding visibility, and delivering tangible support like Foundation Balls. Together, we’re reducing economic and geographic barriers and proving that football truly changes lives.” — David Clarke, Founder, FTBLRLIFE
“At New Hera Interconnection, we build sports bridges. With KEFWA and FTBLRLIFE, we’ll professionalize pathways, strengthen welfare, and open international doors for Kenyan players—including women—through a structured, ethical, and datadriven approach.” — Martí Torres, CEO, New Hera Interconnection
“KEFWA’s core purpose is protecting and advancing player welfare. Partnering with FTBLRLIFE and New Hera Interconnection gives our members organization, visibility, and resources—while keeping players at the center of every decision.” — Terry Ouko, KEFWA
About KEFWA
The Kenya Footballers’ Welfare Association was formed in 2011 to protect, improve, and negotiate the conditions, rights, and status of all professional players, and is a key figure in matters affecting the professional game in Kenya.
About New Hera Interconnection
New Hera Interconnection is a sports management company “building sports bridges” across Africa, offering services to athletes, clubs, schools, academies, and federations. Active in eight countries, New Hera works with 20+ schools, runs campuses with 250+ participants, and advises 40+ East African athletes.
About FTBLRLIFE
FTBLRLIFE is a global football community that connects players, coaches, academies, and fans in 130+ countries and over 1,000 grassroots academies—sharing stories, creating pathways, and delivering impact through the FTBLRLIFE Foundation’s Ball donations and “Kits with a Purpose.” The mission is simple: football changes lives
Media Contacts
- KEFWA: https://kefwa.divisionafrica.org
- New Hera Interconnection: info@newherainterconnection.com | https://www.newherainterconnection.com
- FTBLRLIFE: info@footballerlife.com | https://footballerlife.com/