The two organizations have been collaborating for months in planning different programs to develop the Cruyff Football methodology in Africa.
New Collaboration in Kenya
We’re proud to welcome Cruyff Football and Light International Schools from Nairobi, Kenya, as new members of our Kick Off Program.
This consulting programme empowers clubs and academies to adopt the Cruyff Football methodology through tailored training, strategic planning and digital tools, all 100% online.
Areas of Cooperation
- Promotion and delivery of the Cruyff Football Methodology in local schools and Academies through the “Kick Off Program”—a consultancy-based academic football model.
- Exclusive organization of Cruyff Football Camps in Kenya, providing immersive, high-level football experiences.
- Implementation of residential training programs, clinics, and camps inspired by the Cruyff Football Methodology approach.
- Development of coaching education through Cruyff Football Courses (Levels 1 & 2) and the official Cruyff Methodology Online Platform, facilitating knowledge access for African coaches.
- Participation in governmental and institutional sports development projects, positioning Cruyff Football as a leading methodology in African football reform.
Agreement
- New Hera is the official promoter of the Cruyff Football Camp in Kenya.
- New Hera is the lead promoter of the Kick Off Program for school-based football consultancy.
- New Hera is authorized to offer Cruyff Football programs and services under a non-exclusive collaboration agreement, ensuring regional access and expansion.
About New Hera Interconnection
New Hera Interconnection is a Sports Management company that stands at the forefront of shaping the future of African sports by embodying the motto of building sports bridges of opportunities.
Currently, New Hera Interconnection operates in 8 countries, collaborating with more than 20 schools, having more than 250 participants in its programs and mentoring more than 40 West African athletes.